These are 14 ways to make your song viral:
CREATE SHARE-WORTHY CONTENT
Shareworthy music is the first step in making your music viral. It would help if you made it share-worthy or at least had a media component that appeals directly to your audience.
Old Town Road was a song by Lil Nas X that went viral, and it helped to propel his music career. Although he had an original song because he mixed trap and country, it wouldn’t be enough to release the song.
Before the song took off, Lil Nas X created about 100 memes that featured his song as the background. A Tik-Tok influencer noticed one of the memes, and the whole world was aware of it.
You need to be creative. What is the topic everyone is talking about in the media right now? You can leverage this with your creation.
FIND YOUR TARGET MARKLE AND AIM TOWARDS IT
Nobody knows you when you start. One thing you will learn is that other musicians have influenced your music. It is important to research the music of artists similar to you and find the ones that inspire you. Draw a profile of the commonalities among them. Are they in the same age group? Are they at school or work? Are they married or single? Etc.
You can find all of this information from Instagram/Facebook,/Twitter. Data is power… keep that in mind. Your content will allow you to connect with your fans and help them find you.
TELL YOUR STORY, AND BE 100% AUTHENTIC
Realize your vulnerabilities and strengths. Be honest about your failures, strengths, struggles, and joy. People are drawn to people and not objects. You can build a relationship with your audience by showing your humanity.
This is something that I struggle with, to be completely honest. It is difficult for me to share my vulnerability on social media. I believe this has helped me grow. It was the times that I spoke directly to my iPhone camera and put myself out there on my Instagram stories that resulted in the most engagement.
AFFECT VALUE TO INFLUENCERS BY NETWORKING WITH THEM
You have the Internet to connect with many people who can help you reach your goals. You have access to me because you are reading this. You and I are connected! You can also come and record a song or send me a mix to master anywhere in the world.
It’s amazing when you consider it. Most people don’t use the Internet for their personal growth. They spend hours on Netflix or watching funny prank videos.
GROWTH HACK YOUR METHOD TO FAME
All of this can be done while still having your mom listen to your music. Although I may be exaggerating, digital marketing is essential to ignite the flames.
You already know what I am talking about.
Those ads are everywhere you look on YouTube, Facebook and Instagram. To make your ads viral, you must identify the people who can relate to your brand. Once you know your target market, you can target them online using that information.
There are many great strategies that I have used to make an impact. But it would take too much time to list them all here. Book a session with me to learn more about music growth.
I look forward to meeting you.
DO NOT LOOK AT THE ENDGAME ONLY
It will instantly impact your overall success if you put all your energy into the endgame (the big ones).
It is like imagining you will win the lottery by focusing on the outcome. When the work isn’t what you had hoped, it becomes difficult to focus on the details.
This type of thinking is exemplified by the dream of being in Rolling Stone but neglecting the many publications willing to sign you and help your success.
You must take many steps to reach your ultimate goal/endgame. Focus on these steps, and you will be successful.
SEEK POPULARITY, NOT MONEY
Focus on making money from your music. Before looking for an income, focus on building a fan base on different platforms and creating a following.
Your popularity will increase, and your sales will rise.
RENEW YOUR FANS
Fans love to be contacted directly by singers and bands. Your fans/followers should be rewarded regularly. This will let them know how much you care and show them that you are willing to go above and beyond for them. It will make them feel valued and appreciated.
You can reward your fans by emailing them, giving them digital copies of your albums for free, or setting up a meet-and-greet with some lucky fans.
This strategy will not only generate loyal fans for you but will also create word-of-mouth advertising for your album/songs.
Make use of your connections.
Make sure you keep track of all connections in a Microsoft Excel Document.
It should include family, friends, bloggers, fans, etc. You should also have the email IDs of all people you know who can be reached when new songs/albums are released. Keep them informed about everything important in your professional life.
This will increase your song’s reach as your connections can share your news with their friends and followers. Keep updating your list. Notify every person you meet and add them to your list.
COLLABORATE
Finding new fans is the best way to make your music viral. Collaborations with other artists expose your songs to their fans, thereby increasing your following immediately.
When you collaborate with someone, make sure your social media accounts and websites are tagged and mentioned. This is the best way for organic followers to be generated that you don’t need to pay.
INSTAGRAM LIVE – USE INSTAGRAM
Instagram Live is a great tool to interact with your followers and share candid moments with them. Your followers can immediately ask questions and see the “real” you without filters.
It is also a great way to promote new songs/albums, share exciting news, and create buzz about future communication.
MAKE A INSTAGRAM COUNTDOWN
Every time you hear a new song, get excited about your fans.
Make visual teasers and flood your followers’ stories with these updates.
Although you can promote your song up to a month before its release, it is best to do this between 10-14 days prior. Big musicians are using this strategy to get fans excited. They post close-up photos from their video, post descriptions, and even teasers from the song!
GET YOUR SONG ON A SPOTIFY PLAYLIST
Spotify is a powerful tool for artists and musicians.
It will expose your song to millions of people on one platform and create a fan base. You can do this by getting your piece onto a Spotify playlist. Spotify playlists can be any playlist made by Spotify or any major label.
These playlists can help you get your music heard.
- Register for a Spotify account. This will verify you immediately and provide analytics and notifications when your song is added.
- Share a link on social media to direct your followers to your YouTube account. This will increase the traffic to your Spotify page and thus increase the number of plays.
Spotify stores data like plays, durations and the number of people who have listened to your song. To decide which pieces go in a playlist. To create a playlist, it’s essential to be active on Spotify.
- Contact people who have playlists and ask them to include your song.
- For consideration on the Spotify Playlists, you can also submit your song via your Spotify for Artists account. You must meet a few conditions before submitting your piece.
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- The track must not be released.
- It must be submitted seven days before the release date.
- Only one track can be submitted.
- Please submit specific details such as genre, mood and instrumentation. Also, indicate whether the cover is original or a blanket.
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CREATE A PROFESSIONAL-LOOKING VIDEO
Make a video that looks professional to accompany your song. These videos will give your listeners something to see while they listen to your music and, in some cases, can provide more information about your theme.
It is easy to create a professional-looking video. You only need to get the background right, call a professional microphone and a video camera. Finally, record your audio first and then your video.
Make sure your video is SEO-friendly. Use many keywords and phrases to get your video high up in search results. This can be achieved by creating a video title that clearly states the song’s name, the album name, and the singer’s words. Also, make sure to include lots of keywords in your description box.
TIP: INVEST IN YOUR GROWTH
You must continue to learn and grow for your music to go viral. This will help you to achieve your goals. Everyone you admire in the music business has learned as much as possible and continues to learn. There is no better way to advance your career as a musician/music producer than to sign up for an online course or buy a book and take notes about an aspect that interests you.
Jony Studios and I are creating a course that draws on our collective experience in the music business. This course will cover everything you need to learn about music production to be successful. It covers everything you need to know about music production, from songwriting to recording to marketing your brand.