The music industry conference season is upon us. Or networking year. We’re all familiar with the old saying, “It’sn’t what you know, but who you know”. Even the most confident person can feel nervous about networking. Don’t worry, and we have some tips and tricks from our Music Industry Inside Out mentors. We’re here for you. Networking in six steps? It’s so simple!
Get amongst it!
It seems obvious because it is. You have to get involved in the music industry to expand your network. The wise Music Industry Inside Out mentor and award-winning songwriter Husky Gawenda said, “If people know you and have spoken to you, they are more likely than to send your music out as an email address or name.” You don’t need to limit your networking to conferences and formal events. You can meet like-minded people by attending gigs and volunteering at events. This will help you get to know them as part of the creative scene.
In 30 seconds, you can learn to pitch yourself is important to know what you can offer someone when you approach them intending to connect on a professional level. Industry workers often get approached at conferences by many people. You must know what your strengths and weaknesses are. Joel Edmondson, CEO of HTMLMusic Joel Edmondson shares his advice: “Networking doesn’t just involve ‘here’, but it’s also about convincing people what they can do. It’s about value exchange, and it’s important to offer value.
It’s half the battle to convince someone you have something valuable to offer. A good elevator pitch can help. Ask a mutual friend to introduce you if you aren’t confident approaching people. A personal connection can help you overcome nerves when meeting new people.
People are also successful musicians and industry workers: Be kind.
It can be easy to view industry leaders/workers as professionals in the biz. However, it’s important to remember that many industry workers can be shy and are human beings. It would be best to treat them as you would want to be treated. You can think of it as “making new friends” and not just trying to get something from someone.
It is important to recognize when an exchange ends and not pester another person for more time. It’s fine to have made contact with someone. You don’t need to tell them everything right away. You can always follow up later.
Do your research
This is a common one. However, if you are going to an event to meet people, make sure to do your research about who might be there. You should have a reason to attend the event. If so, find out who may be able to help you and then pitch that person. Damien Costin is the founder of 123 Agency. He says, “Get a feel for what people do and then approach people to offer something. If you do your research, it will put you in a good position.”
Keep the connection alive!
You managed to overcome your nerves and went out on the streets. And lo and behold, connections were made! Next, follow up is crucial. Remember to be polite but direct. Music industry workers are among the busiest people. They get thousands of emails every day. Make sure that yours is worthwhile. Our industry mentors emphasize knowing your message and communicating it.
Always be open to new opportunities and take part in the meeting.
Perhaps you’ve been involved somehow, and people are getting to know you better. Then someone new approaches you to make connections. Even if there isn’t immediate value, it’s worth the effort to meet up when you’re just starting.