LinkedIn is not the best place for reaching fans with links to your tracks and glossy press photos. However, it is a great place to meet music industry contacts and help you build your career.
Although it won’t directly grow your fanbase, the platform offers the chance to be on the radars of influential industry figures. Let’s look at the many benefits LinkedIn can provide emerging musicians.
LinkedIn for musicians & bands
Find industry connections
LinkedIn is full of potential connections in the music industry, but I’m certainly not talking about sending your tracks to record label executives. It is not a good idea to send your EP to an employee of a label via LinkedIn.
These are people who can do jobs you may not be able to do. Many professional connections can be useful. These include graphic designers, musicians, producers, web developers, social media gurus, sound techs, promoters, and producers.
These people can help you improve your image, boost your track sales and increase your visibility. You will need to pay them, but it is an investment in your music.
Join the music industry groups
LinkedIn’s great function is the ability to join industry-related groups. These groups are a great way to meet new people and showcase your profile to those who could make a difference in your career.
Although you may be tempted to join a group of musicians, it is important to consider all aspects of the music industry. It would help if you looked for music supervisors, managers, and bookers groups. This is where the best relationships can be made.
Keep professional relationships alive.
Once you have added someone to your LinkedIn Network (and they accept you), you will be able to quickly reach out to them without having to rely on old phone numbers or email addresses.
Keep in mind that LinkedIn connections should be professional. LinkedIn is not to gain fans. It is a platform for building mutually beneficial relationships within the music business.
Business-savvy?
A professional LinkedIn profile can make a great first impression on potential new contacts. Make sure your profile is fully optimized.
Use a real photograph. Although it is tempting to show your band’s logo and a shot of live performances, you should use a real photo. LinkedIn is a professional networking platform that allows professionals to connect.
You don’t have to fill your page with a detailed analysis of your music and influences. Instead, show off your true achievements in music. This is the place to showcase your achievements in music.
LinkedIn is not the right place if you are solely interested in building your fan base.
Musicians need to be able to support all aspects of their careers. This often means making influential, professional contacts in the music business. Write a great headline, your headline can be your job title, what you’re an expert at, and what sets you apart.
LinkedIn is a great place to start if this is your goal (and it should look at some point).