Before we get started, here’s some information you need to know. It’s not easy to do it yourself in PR. Experienced music PR executives are highly sought after for many reasons. The main reason is? Contacts.

Strong relationships over many years or even decades with tastemakers and influencers make the best PR professionals. It takes patience, dedication, and time to become a reliable source for new music and fresh talent.

Do-it-yourself public relations is a great alternative if you don’t have the money to hire professionals. If your music is top-notch, it’s unlikely that it won’t be picked up.

Let’s now discuss how to create a press release that bloggers will love. This video from Unsigned Advice explains how to get your music published on blogs. Don’t forget our music press release template at the end of this article.

How to create a music press release

Make it simple for the recipient.

This is more important than any other point I will make.

It is important to realize that music bloggers may receive hundreds (or even more) of emails and press releases within a single day. It’s important to get straight to the point. Make sure you can easily read, recognize, and reach all necessary information in just a few clicks.

If they are interested in your news, busy bloggers might copy and paste portions of your press release into another post without contacting you.

Get their attention by using the subject line.

A compelling, intriguing, and irresistible subject line could differentiate between getting your email opened or being ignored.

The subject line Awesome Band Releases a New Single isn’t very compelling. You can make it more interesting by changing your pitch.

Are you going on tour? Are you supporting a well-known group? Is your song a thought-provoking topic? Are you able to create a compelling music video? Are you a producer or artist? Your subject line should be memorable enough to catch the receiver’s eye and make them want to read it.

Attachments are not allowed.

It is dangerous to download attachments from unknown people. In many cases, you might be asked to delete any files attached.

Instead of attaching it to an email, copy the press release and add links to your tracks on a streaming platform such as Soundcloud, YouTube or Bandcamp.

Don’t attach an MP3 file if your music isn’t yet out. Instead, create a Soundcloud link or an unlisted YouTube video to share your music with a limited number of people before the release date.

A private Soundcloud link can be created by clicking the Basic Info tab in the platform’s track uploader. The track is considered private by the orange padlock.

You can also set up unlisted YouTube videos. When uploading your video, select “unlisted”.

Add links to your website, press photos & social media.

It’s all about making it simple for the recipient of your press release. Did I mention this?

Make sure you include links to your website, social media pages, and a collection of press photos. Bloggers won’t have to spend time looking for you online to tag or find a decent photo of you to use as their featured image. You can set up a Dropbox link or Google Drive link that contains all your important assets, including logos, pictures, and longer artist biography.

Personalize it

Although this is not a general rule, it is possible to add a short, personal message to your email and your press release to build trust and a relationship with the recipient. It doesn’t have to be a lengthy essay to show that you care about the person you are emailing. A quick hello can suffice.